UTM link generator
A UTM link generator is a tool that creates URLs with UTM parameters appended. UTM parameters are tags added to the end of a URL to track the effectiveness of marketing campaigns. They allow marketers to see which marketing sources are driving traffic to their website and how effective those sources are. The parameters are added to a standard URL using a question mark (?) followed by key-value pairs separated by ampersands (&). Each key-value pair represents a specific UTM parameter.